AI for Sales

AI for Sales is a practical course that teaches sales professionals how to use Artificial Intelligence (AI) to improve prospecting, customer communication, follow-ups, proposals, account planning, and sales productivity. The course is designed for non-technical users and focuses on practical, everyday sales applications.

1-Day Training Programme
Time: 9:00 AM to 5:00 PM

Target Participants

• Sales executives and sales teams
• Business development personnel
• Account managers
• Sales coordinators
• Customer relationship personnel
• Sales managers and team leaders
• Entrepreneurs and business owners

Learning Outcomes

By the end of the course, participants will be able to:

• Use AI to support prospecting and customer research.
• Create effective prompts for sales-related tasks.
• Draft personalised emails, follow-ups, proposals, and customer communications.
• Prepare for customer meetings using AI-generated questions and call plans.
• Summarise customer conversations and organise next actions.
• Use AI to support pipeline management, account planning, and sales coaching.
• Review AI-generated content for accuracy, relevance, and professionalism.
• Apply AI responsibly while protecting customer and company information.

Why It’s Worth Attending

• Helps sales teams save time and increase productivity.
• Improves the quality and consistency of customer communication.
• Makes prospecting, follow-up, meeting preparation, and proposal work more efficient.
• Provides practical AI skills that can be applied immediately.
• Helps sales managers improve pipeline reviews, coaching, and account planning.
• Teaches responsible AI use while maintaining human judgement and customer trust.
• No technical or programming background is required.

Assessment & Certification

• Assessment may include practical exercises, prompt-writing activities, sales scenarios, and knowledge checks.
• Participants may demonstrate their ability to use AI for real-world sales tasks.
• Successful participants may receive a Certificate of Completion/Achievement, subject to the training provider’s requirements.